How to compare lead sources by cost per won contract rather than cost per lead. This short guide covers the basics for New Zealand commercial cleaning businesses.
Key points
- Count every lead you pay for, not only the ones you reach.
- Track how many quotes you send and how many contracts you win.
- Note how much time each lead takes to chase.
- Divide total spend by contracts won to get the real cost.
A cheaper lead is not always the cheaper option once you add the time spent competing on price.
