Why the second number is the one that tells you if lead spend is working. This short guide covers the basics for New Zealand commercial cleaning businesses.
Key points
- Cost per lead only tells you what you paid at the start.
- Cost per won contract includes every lead that did not convert.
- Lead quality and exclusivity change your win rate.
- Review the number each month and adjust your areas and site types.
Judge lead sources by contracts won, and the decision about where to spend becomes much clearer.
